The editing matches the voice of Jay-z saying ‘ ahuh ahuh, ahuh ahuh, ahuh ahuh ahuh ahuh’ and the beat of the music.
The Video is introduced using a sequence of fast paced cuts of close ups and medium close ups of the artist. The song was also produced by Kuk Harrell a songwriter, vocal producer, arranger and engineer managed by RedZone Entertainment. He is noted for producing many pop and R&B chart topping singles, such as Beyonce’s ‘Single Ladies’. The company he owns is called RedZone Entertainment which is responsible for selling over 25 million records. It was produced by Christopher Stewart an American songwriter, music producer, music publisher, executive producer, recording industry executive and recording studio owner. The song was written by Terius Nash a Grammy Award-winning American singer-songwriter and producer. Jay-Z is one of the most financially successful hip hop artists and entrepreneurs in America receiving several Grammy Awards for his musical work. Within the song there features a rap verse by American hip hop artist Jay-Z, making the song a collaboration. The term R&B originates from association with traditional rhythm and blues music but today it is more often used to define a style of African American music combining elements of soul, funk and dance. Typically this genre has a slick record production style, drum machine backed rhythms, the occasional saxophone to give a jazz feel and a smooth style of vocal arrangement. The genre of the song is contemporary R&B. Umbrella managed to stay at number one in the United Kingdom for 10 weeks, the longest time spent by a female and in the 21st century, on this chart. The album was nominated for nine Grammy Awards, winning Best Rap/Sung Collaboration for Umbrella. The song Umbrella is part of her third album ‘Good Girl Gone bad’ which features five top ten hits including three US number one hit singles.
In her four year span Rihanna has sold over 12million albums worldwide and has received several awards including the World's Best-Selling Female Artist and Female Entertainer of the Year at the World Music Awards in 2007 as well as favourite Soul/R&B Female Artist at the American music awards in 2008. She subsequently signed a contract with Def Jam Recordings a hip-hop based record label owned by Universal Music Group founded in 1984 by Rick Rubin featuring artists such as Kanye West and Ne-Yo. Rihanna moved to America at the age of 16 to pursue a recording career under the guidance of record producer Evan Rogers. Rihanna is a Barbadian R&B and hip-hop recording artist and model. My second analysis is the music video ‘Umbrella’ sung by Rihanna.
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